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The best tech companies build their products in a distinct way.

Let us help you do the same.

Your Product Matters

We bring decades of experience in Product Management to you through coaching & advisory.

The best companies focus on solving the right problems, prioritize outcomes over output & put people over process.

About us

Product Matters founders, Elias Lieberich and Florian Goerisch, are accomplished product leaders who have each spent a decade at Google. They share a common vision of enhancing Product Management for European companies.

Elias Lieberich, Managing Director

Elias Lieberich

Managing Director

Elias is particularly passionate about high-impact / high-complexity B2B solutions. During his 12+ years at Google, he created >$100Ms of impact across critical products such as YouTube and Google Ads. Elias has also created two landmark platforms in the reservations and deal space.

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Florian Goerisch, Managing Director

Florian Goerisch

Managing Director

Florian is a B2C product enthusiast and aims to revolutionize how companies of all sizes approach their products. Florian worked on features used by hundreds of millions of users daily, such as Directions on Google Maps.

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Great people

We work with exceptional practitioners that you virtually cannot find out there – but you will love to work with. Our typical coaches are very senior (10+ yrs) experts in Product, Engineering, Design, and Research. We only work with people who have experience working at companies such as Google and Amazon or highly successful start-ups.

Great customers

We only work with companies we connect with. Our clients range from high growth start-ups to established companies including Spotify and Decentriq.

If you are trying to move to the product model, having a product coach that has been there and done that at a strong product company can make all the difference in the world. Elias and Florian are both serious product coaches with the experience you need. 
Marty Cagan, Silicon Valley Product Group
Marty Cagan
Silicon Valley Product Group

Our clients

Raquel Sainz, Director Spotify

Spotifiy Logo

“Product Matters’ help was critical in our transformation from an output driven organization to outcome driven. Their expertise in product leadership and deep experience in successful tech companies was key to understanding our context quickly and implementing best practices effectively.”

Alex Charles, Chief Product Officer 1&1 Mail and Media

“Collaborating with Elias from Product Matters was a significant catalyst for levelling up product-centric strategy at 1&1 Mail and Media. Their insightful assessment and targeted leadership coaching cultivated strong relationships with our CEO and key stakeholders, helping us become a stronger tech and product organization. I highly recommend Elias to any organization aiming to move to the product model. It’s refreshing and unique in my experience to find consultants with such recent and relevant experience on the front line in leading tech & product companies.”

David Sturzenegger, CPO Decentriq


“Product Matters has crucially influenced how we live product at Decentriq. They support our team with leadership coaching and role-specific mentoring. Elias translates his big-tech product experience into our startup environment which has been both impactful and fun to me personally.“

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Matthias Strodtkötter, Head of Product 20 Minuten

“Talking to Elias feels like sparring with a more experienced version of myself. I bring him my headaches, and he provides pragmatic guidance. The hands-on approach is invaluable. It’s like having a coach on the sidelines while I play on the pitch. Totally feels like using a cheat code.”

Lukasz Biedrycki, VP Engineering Glassnode

“Elias is a fantastic coach! He is approachable and insightful, offering fresh perspectives on challenges that surprised me for the better. Coaching, especially for leaders, is invaluable – having someone to bounce ideas off of makes a huge difference. Plus, you learn a ton! Highly recommended.”

Agathe Brusset, Chief Product Officer

“Elias has proven to be extremely helpful in just a short time, allowing me to be more focused on things that matter while being easy to talk to, available and insightful, he was (and still is) a tremendous help during my first few weeks as a first-time CPO. “

How we help

Too many companies are focussed on the delivery of their products (“coding”) instead of ensuring that what they are building is truly valuable for their customers and viable for the business (for a deeper understanding of this process check out Marty Cagan’s fantastic book “Empowered”). We can help you change this approach, so that you are building much better products in a shorter time (yes, that’s possible!).

Our work with you is tailored to your unique situation.

Principles we believe in:


Give people problems to solve, not solutions to build


Put your people over processes


Focus on the outcome, not only on the output

Our Services


No matter if you want our opinion on a single process or a 360° look at your entire organization, we take a close look at your company to understand what works and what does not and will provide you with an action plan.

We identify your main gaps to the industry best practice and give crisp & tailored recommendations on how to improve.


We believe that working through real life situations with another practitioner’s expertise is by far the most effective way to learn and improve.

We offer coaching for executives, team leaders and individual contributors in Product, Engineering and Design.

Let’s talk about what we can make, build, scale together